Services

Three ways to work together

Every engagement starts with understanding your problem, not selling a solution. I'll tell you quickly if I'm not the right fit.

Three ways to work together

100% of any Scorecard fee is credited toward a Strategy Sprint if you continue within 60 days.

AI Product Scorecard

$5,000 – $7,500

2 weeks

Find out which AI bets are worth making, and which to kill.

In two weeks, you'll have:

  • An honest assessment of your AI readiness across 5 dimensions
  • The 3-5 highest-ROI AI opportunities specific to your product
  • A build vs. buy vs. partner recommendation for each
  • A 90-day action plan your team can start executing immediately
  • An executive-ready presentation you can take to your board

Best for: Teams with AI pressure but no clear direction. VPs of Product getting "what's our AI strategy?" from the board.

Book a Call →
MOST POPULAR

Strategy Sprint

$15,000 – $25,000

3-4 weeks

Go from "we should do something with AI" to a committed, prioritized roadmap.

Everything in the Scorecard, plus:

  • A prioritized AI product roadmap based on business outcomes, not hype
  • Unit economics modeling for each AI feature
  • Competitive analysis: moats vs. table stakes
  • Decision framework so your team can evaluate future AI opportunities without me
  • Architecture guidance on what to build now vs. what can wait

Best for: Leaders who know AI matters but need a clear plan before committing resources.

Book a Call →

Ongoing Advisory

$10,000 – $15,000/mo

3-12 months

A senior AI product leader on your team, at a fraction of the cost.

Think of this as a fractional VP of AI Product:

  • Weekly strategy sessions with your product and engineering leads
  • AI roadmap ownership and quarterly planning
  • Build vs. buy decisions as new tools and models emerge
  • Vendor evaluation and technical due diligence
  • Board-ready AI strategy updates
  • Direct Slack/email access for real-time decisions

⅓ the cost of a full-time hire. Zero long-term commitment.

Book a Call →

Need something different? I also offer AI workshops for teams ($12K–$25K) and product leadership coaching ($3K–$7K/month). Learn more →

Additional Options

Need something different?

AI Workshops for Teams

$12,000 – $25,000

1-2 day hands-on workshops covering AI fundamentals, ethical frameworks, and role-specific workflows. Your team walks away with shared vocabulary, practical skills, and company-specific AI guidelines.

  • Customized to your industry and tools
  • Hands-on practice with real scenarios
  • Follow-up materials and Q&A sessions
Book a Call →

Product Leadership Coaching

$3,000 – $7,000/mo

Monthly coaching for product leaders navigating AI decisions. Get a sounding board who has shipped at Disney, Twitter, and Microsoft scale.

  • Bi-weekly or monthly advisory sessions
  • Strategic guidance on AI opportunities
  • Direct access for real-time decisions
Book a Call →

FAQ

Common questions

Do you write code for clients?

No, I'm a strategic advisor, not a dev shop. But I do build interactive prototypes to test ideas, and I can evaluate your team's production implementations for quality and scalability. When you need full implementation, I'll help you evaluate vendors, hire the right people, or partner with the right teams.

What if we need something smaller?

The AI Product Scorecard ($5K–$7.5K) is designed to be low-risk and high-value. If even that's too much commitment, book a call. Sometimes a single conversation points you in the right direction.

What if we realize we don't need AI?

That's a successful engagement. I'm not selling AI products. I'm selling my expertise in helping you make better product decisions. Sometimes the best AI strategy is 'not yet' or 'not at all.' I'd rather save you from a $500K mistake than sell you a roadmap you don't need. The value is in the clarity, regardless of whether the answer involves AI.

What kinds of problems do you solve?

I help product teams navigate the hardest AI decisions: build vs. buy vs. partner, unit economics modeling, feature prioritization, scaling from prototype to production, and adoption strategy. My experience spans Disney/ESPN, Twitter, Microsoft, and 5 products I've built independently. The common thread isn't any one industry. It's helping teams make high-stakes product decisions with real data instead of guesswork.

Do you have consulting case studies?

I'm building my independent practice, so I don't have consulting case studies yet. What I do have: 12 years of shipped products at Disney/ESPN, Twitter, and Microsoft, including 92.4% video minutes growth at ESPN and a unified video player serving 100M+ users at Twitter. Plus 5 AI products I've personally built in the last 6 months. I'm offering early clients a preferred rate in exchange for the chance to demonstrate results.

What does "fractional" mean?

It means you get a senior AI product leader on your team part-time. Same expertise as a $350K–$500K full-time hire, at roughly ⅓ the cost, with no long-term commitment.

What's the Scorecard credit?

100% of your AI Product Scorecard fee is credited toward a Strategy Sprint if you continue within 60 days. It's designed to make the first step as low-risk as possible.

Who is this NOT for?

I'm not a good fit for pre-product-market-fit AI startups (you need to build fast and iterate, not strategize), companies with 5,000+ employees (your procurement cycle will outlast my patience), or teams that want someone to validate a decision they've already made. I'm here to help you make better decisions, even when the answer is "don't do that."

Get Started

Let's figure out your AI strategy together.

30-minute call. No pitch. I'll ask about your product challenges and tell you honestly whether I can help.

Book a Call →