AI Product Strategy
I Build AI Products. I'll Help You Build Yours.
AI product strategy from someone who ships, not just advises.
12 years at Disney/ESPN, Twitter, and Microsoft.·5 products solo-built with Claude Code in the last 6 months.
What I've Built
Shipped in the last 6 months, solo, with Claude Code
BookOwl
Native iOS reading tracker and Goodreads alternative
SwiftUI + Next.js + Firebase · 17M book database · 29 releases · 5.0★ App Store
Metric Magic
Unified analytics across Amplitude, Mixpanel, PostHog + 4 more
B2B SaaS · 7 platform integrations · Full-stack Next.js
Epilogue
AI book summaries in 5 export formats
Live at summarizemybook.com
JobSearch
AI-powered job matching with resume tailoring
Next.js + TypeScript + Gemini
Healthy Wealth
Personal finance dashboard with YNAB integration
React + Vite + Firebase
I use the same AI tools I recommend to clients. These aren't demos. They're live products.
See all projects at philgetzen.com →Three ways to work together
100% of any Scorecard fee is credited toward a Strategy Sprint if you continue within 60 days.
AI Product Scorecard
$5,000 – $7,500
2 weeks
Find out which AI bets are worth making, and which to kill.
In two weeks, you'll have:
- An honest assessment of your AI readiness across 5 dimensions
- The 3-5 highest-ROI AI opportunities specific to your product
- A build vs. buy vs. partner recommendation for each
- A 90-day action plan your team can start executing immediately
- An executive-ready presentation you can take to your board
Best for: Teams with AI pressure but no clear direction. VPs of Product getting "what's our AI strategy?" from the board.
Strategy Sprint
$15,000 – $25,000
3-4 weeks
Go from "we should do something with AI" to a committed, prioritized roadmap.
Everything in the Scorecard, plus:
- A prioritized AI product roadmap based on business outcomes, not hype
- Unit economics modeling for each AI feature
- Competitive analysis: moats vs. table stakes
- Decision framework so your team can evaluate future AI opportunities without me
- Architecture guidance on what to build now vs. what can wait
Best for: Leaders who know AI matters but need a clear plan before committing resources.
Ongoing Advisory
$10,000 – $15,000/mo
3-12 months
A senior AI product leader on your team, at a fraction of the cost.
Think of this as a fractional VP of AI Product:
- Weekly strategy sessions with your product and engineering leads
- AI roadmap ownership and quarterly planning
- Build vs. buy decisions as new tools and models emerge
- Vendor evaluation and technical due diligence
- Board-ready AI strategy updates
- Direct Slack/email access for real-time decisions
⅓ the cost of a full-time hire. Zero long-term commitment.
Need something different? I also offer AI workshops for teams ($12K–$25K) and product leadership coaching ($3K–$7K/month). Learn more →
Track Record
Where I've Built
Years in Product
Video Minutes Growth at ESPN
Daily Active Users at Twitter
Live Events Annually
Video Viewership Growth at Twitter
ESPN+ Subscriber Growth (First 2 Years)
Common Challenges
Questions I help you answer
"Should we build AI features in-house or buy?"
I've negotiated platform deals with Roku, Apple, Amazon, Meta, and Snap at Disney. I've evaluated build-vs-buy at 8-figure scale. I'll help you make this call with real data, not guesswork.
"Will this AI feature actually pay for itself?"
AI features that delight users can destroy margins through compute costs. I'll model the unit economics before you ship, so you don't find out the hard way.
"The board keeps asking about our AI strategy."
Sales wants AI. Competitors shipped AI. Your board wants a deck. I'll help you build a strategy worth presenting, or tell you honestly that you don't need one yet.
"Is this feature a real moat, or will everyone have it in 6 months?"
I've watched features go from differentiator to commodity at ESPN and Twitter. I'll help you identify what's truly defensible vs. what's table stakes.
"We shipped fast and now we have a mess."
Scaling from prototype to production is its own discipline. I've scaled products from 1,000 users to 100 million. I know which technical debt matters and which can wait.
"We built an AI feature and nobody uses it."
95% of enterprise AI pilots fail. Usually it's not a technology problem. It's a product problem. I start with the user need, not the technology.
The Difference
Why work with me instead of a big consulting firm?
I ship, not just advise
Big firms charge $500K and send junior analysts who've never shipped a product. I've personally built video experiences at ESPN scale, shipped live streaming infrastructure at Twitter, and negotiated platform deals with Apple, Roku, Amazon, Meta, and Snap.
I use what I recommend
In the last 6 months, I've solo-built 5 products with Claude Code, including a native iOS app with 29 releases and a 5.0 App Store rating. I use the same AI tools I'll recommend for your team.
You work with me directly
No account managers. No handoffs to junior staff. You work directly with the person doing the work, someone who has shipped products to hundreds of millions of users.
Get Started
Let's figure out your AI strategy together.
30-minute call. No pitch. I'll ask about your product challenges and tell you honestly whether I can help.
Book a Call →